New Core – Define Vision for Company @ Microsoft

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Any one interested in learning, how to define the core business proposition, for Company, Individual, Diverse Group or for Own Business, this is must read. Even to learn, how to express idea clearly, how to set agenda and how to reinvigorate the company or how to write better English or Business writing, this is very informative.


Very interesting letter by Microsoft CEO – Mr. Satya Nadella to his Team.


This Article is very long, but if you visualize how Microsoft was pushed to the wall in last couple of years, and how Mobile Computing, Tablets and Cloud Computing has taken over the way we work and interact with each other, And how the new Microsoft is meeting the challenge and how turn around is happening; it is surely a fascinating read.

Link here.

End Note : After years, I once again used Windows – 10, and felt the new OS is refreshing, and approach by the Microsoft in building its product is top class. Upgraded from Win 8.1 in using Parallel Desktop 10 on IMac. Glitch free, hassle free upgrade and while working side by side with multiple windows, running at least other 10 core apps on OS-X on imac, never once Windows App carshed or saw the ubiquitous “Blue Window of Death”. Worth trying…the new OS.

Why Google wants to give you 101 alternatives to .com

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Hundreds of new top-level domain names (the last bit of a web address, like .com) will hit the web this year. Of nearly 2,000 proposed domains, 101 belong to Google, one of the largest single applicants. That’s odd, for Google has worked hard to make domain names as irrelevant as possible.

Google’s web browser, Chrome, was the first to merge the address bar and search box at the top into one “omnibox.” This makes the browser easier to use, but it also makes people more likely to search, including for staple sites like Facebook, YouTube, and even Google (pdf, p.224). (It’s quicker to type “facebook” than “”.) That means they use Google search more, and see more ads, which give Google the bulk of its revenue.

Let’s imagine that Bob wants a website for his car company in Brooklyn, and can’t find a shorter .com address available than Bob would love to have a short address like instead. But if people search Google for “Bob’s car Brooklyn,” they’ll find him. And they’ll see ads every time. Why, then, should Google care about buying .car and letting Bob have his address on it?

Here’s Google’s answer to that question, in full:

“Our main focus is to make the introduction of new TLDs a good experience for web users. We’re just beginning to explore a new source of innovation on the web, and we are both excited and curious about the potential for these new TLDs. By opening up more choices for Internet domain names, we believe users will have options for more diverse—and perhaps shorter—signposts in cyberspace.”

That doesn’t tell us much, but here’s what’s really going on. Google wants to get the entire world online. It has three ways of doing that. The first is simply to help people get internet connections. One mission of Google’s offices in Africa and Asia is to get people online, through outreach programs or by introducing them to the internet for the first time.

The second is to get people already online to spend more time online. GoogleX, its innovation lab, generally publicized as sexy, out-there inventioneering, has the same purpose. Google Glass? Geared toward keeping you online all the time. Driverless cars? Angling to keep you online while commuting. Delivering the internet through balloons? A way to keep you online in out-of-the-way places.

The third way is getting people to have an online presence. Google’s business is search, but all those people who just came online need things to search for. Just because every cafe in Brooklyn has a website doesn’t mean every grocery store in New Delhi or even Albuquerque, New Mexico does. Google wants everybody to be both an online consumer and producer; that’s what Google+ is all about.

The new domain names are part of that mission. They help Google convince more business to finally get their own website—like These websites give Google valuable new data. And, of course, if the owners of the new websites want to be found, they’re best off advertising—with Google.

Courtesy : Quartz

Avoid Using Mobile : How automation can help us.

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We all have desire; not to use Smart Phones while driving, unfortunately, we could not stop urge, when incoming calls / message comes in. We are hard wired to use the mobile devise at every occasion. If we do not have Mobile in our hand, it feels like we are missing something..It seems best way to avoid these distraction is to force ourselves from not using it by use of very same technology that propels our urge. In singapore, Samsung started a pilot project, which uses the cell tower and speed of the vehicle to automatically block the incoming calls/message. Thats abstains us from indulging…very simple trick but surely, if some one makes similar apps commercially, it could help us more than one ways…

IFTTT = If This Than That

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If you use internet for productivity, IFTTT is the service you must subscribe. Its a simple service, and as name suggest it becomes your automatic assistant, functioning 24X7X365 on your instructions.

Service is presently available on IOS + Web.

It simply automates lot of your function. For e.g. You want to save your photo in dropbox from your devise or save liked photo of Facebook to one of the Channel (service like Box or Google Drive) or You want to save * emails from Google to Evernote… it does everything automatically. It simply connects two services and automates certain function, without your reminder..

They call this automatic instructions as Recipe…And certainly, the service is very may also create your own Recipe.

You may register on IFTTT.