Behavioural Economics, as we all know deals with the hidden motives and debunk the classic economic theory, the premises being each individual/rational human being tries to maximise its reward. So, how does it plays any important role in public policy? Surely, you have heard about nudging people in taking a right decision, thats again is a subset of behavioural economics. Essentially, removing jargon, worldwide every one, starting from Android/ios games maker, software developers, marketers, economist to policy makers are exploiting our vulnerability. Indirectly controlling our behaviours and instincts. If you know, even Facebook or Google Analytics does the same thing but not in so subtle way. Based on our post, they can influence our behaviour by manipulating our actions, by presenting us with alternatives chosen by them. The list can go endless…
All this means, we do not have free Will.
What if, by an executive order, government get right to use the behaviour science in public policy. This is what US government has done. Though, intentions are noble, finally, its execution power is with bureaucrats. Just think of a situation, when your religion, political, social, economical, welfare choices are guided by Behavioural Science.
Does it sound scary. Okay, Check This.
Even, otherwise, its interesting to know, how US Government Function, even look at the beauty of drafting.