For believers in Power of Marketing. This is must read. In Gujarati, we have anecdotal story, If you can sale a Refrigerator to Eskimo, you are a true marketer. Read the story of Mr Dahl…Here He achieved an unrivaled economic success, very hard to believe. After reading the story, think it for a second, would anyone have told you the story, would you have believed it?
Bottom line is:
How a simple narrative, intelligent packaging and idea behind a seemingly senseless product catches on. A classic case of Tipping Point..I am sure, had Mr. Gladwell stumbled upon the story, he would have found a place in his seminal book : The Tipping Point.