How Knowledge about survival of Fittest doesn’t help.

Posted on Leave a commentPosted in Evolution

Mobile coupled with the Internet and easy bandwidth is changing our life beyond our comprehension. The list are long, and we all have known about various products becoming substituted like Watch is substituted by Phone and for years, we know, How Nokia used to be the biggest seller of Camera.

Have we ever thought that one day, even the Lithium Batteries would become redundant?

That is what exactly is happening.

Evolution, A game of Survival of Fittest.

It’s common knowledge that unless one innovates, adapt to the changing scenario, sooner than later, alternative products, process,consumption pattern, lifestyle, technology or internet would change the way we have been consuming the product or experiencing services. And it will forever change the every associated economic activity.

We thought, few products have a very important place in our life and does not seem to go away that easilyEven with batteries, at first instance, your thoughts would be akin to mine. It’s not possible. But, my abject thoughts were wrong because, I failed to accept the other way of thinkingjust like my last post. A beginners mind have many possibilities, and experts have few….No, I am not expertI would replace the word with “Experience.”

Earlier this year, Procter & Gamble announced that it planned to get rid of as many as 100 brands in an effort to slim down the company. It revealed today that it is going through with the biggest anticipated part of that plan, and will spin off its valuable but stagnant Duracell battery business.

They plan to spin off : Duracell…

But why Duracell in particular? Billion-dollar brands with huge name recognition don’t exactly grow on trees. To many people around the world, Duracell’s copper and black cylinders are batteries. And it’s not as though Duracell is a bad battery business: It’s still the biggest around, well ahead of the next-placed Energizer.

Like countless other industries around the world, the battery business is losing out to smartphones and other rechargeable mobile devices. It’s easy to see why: Before you got a smartphone, you might have used to have a clock, radio, and flashlight—all requiring batteries. Now those are among the basic features of the simplest smartphones.


Batteries may also be falling victim to cable “cord cutters” too. Those who still watch their televisions use battery-hogging remote controls to operate them. But increasing numbers of people are turning instead to streaming content on their computers, and some now control their TV with their smartphone too.

Read Full story here.

The important question still remains, as what to do when you are part of such industry. You only can innovate upto a point and if you are at the tail end of industry, nothing much can be done.This applies to various jobs, product, services and no matter what you can think of no easy solution is available. Whether we admit or not, every one is at some or other stage of evolution and despite knowing the fate of job or services in near term, we can only be a mute spectator.

Yes, Moving out is an easy choiceNaahits easier said than done. Innovation, different use of skills (personal) or technology (Corporate) is possible. However, better still would be to acquire more skills or compliment it with different skill sets. Invest into new way or working or explore different way of getting work done. If you are individual, get a fresh perspective and be relentless in your pursuit for better alternatives. And only probably, than you would be able to atleast stay ahead of curve. Though, answer above are neither lucid nor very convincing, I hope these will atleast force you to explore your periphery vision beyond the obvious, that there are many ways, anticipated/unanticipated, by which substitution will happen.

If you can spot the changes and can do something about it, thats fine. If you can’t but atleast know that sooner you would be part of evolution, that conscious understanding, coupled with relentless, focus on learning, would certainly help you remain ahead of pack. What if you are going to be extinct, but atleast you would be first to get out of the rat race..