Branding defines the modern age. Beyond the rhetoric, in long run, we buy a brand and accompanied experience. Even for Leadership, in long run, brand aura created by steps or would I say mis-steps defines the true character of a Leader. We must therefore, be conscious of creating a brand. If interest, you may read excellent piece on Perosnal Branding, a well meaning essay written by Tom Peters in the Year 1997. The Brand Called You | Fast Company | Business + Innovation
Even you wish to under stand the nuance of the Branding…article in fasctcodesign.com is very interesting.